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Tuesday, May 13, 2008

Houston Apartment Alias Update

A company called JAW Equity Management has bought 5 Houston apartment complexes and is making some changes, reports Globe St.:

The . . . portfolio consists of the 340-unit Westbrook Place Apartments at 7825 Corporate Dr., which has been renamed to The Lodge Apartments; the 294-unit Waterstone Apartments at 7502 Corporate Dr., which was renamed Waterfall Park Apartments; the 252-unit Greenridge Park at 1351 Greens Pkwy., which is now Live Oak Bend Apartments and the 155-unit Wayforest Glen Apartments at 17601 Wayforest Rd. which was renamed Courtyard Manor Apartments. The 224-unit Ashford Point Apartments at 3950 Ashburnham Dr. will operate under the same name.

Please update your address lists.

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Tuesday, April 17, 2007

Apartment Complex Changes Hands; Tenants Endure Meaningless Name Change

The Bridges of Eldridge Apartment ComplexA good brand name is important when you’re looking for an apartment complex. So the new buyers of the Bridges of Eldridge off Westheimer have decided to rename it the Marquis at Eldridge Parkway. So much more elegant, don’t you think? Who wanted to live in a Bridge, anyway?

Austin’s CWS Apartment Homes already had a community-service matching-grant program called B.R.I.D.G.E. And it owns another complex about 12 miles away: the Marquis at Bellaire. There’s even a sister company called Marquis Residential Development. See how this all works? Judging from the history of the word, we say Houston should welcome its new border rulers.

Maybe the new name (and maybe new management) will do something to counteract some reviews of the 270-unit West Houston complex posted online. Here’s a favorite from late last year, colorfully entitled “Cardboard cutouts would work better in the managers office”:

Animal smell and feces smell in apartment upon move-in. Said they would replace, but never did. After one month, they finally dyed the carpet and gave a cleaning. Still smells like animal feces and they still refuse to correct issue. Just got a working key faub on month 5 of my 6 month lease. Told them I would resign lease if they would fix original issues and give me covered parking for 6 months- nogo. The don’t want good residents. All of the respectable residents are moving due to managements lack of interest.

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