Jaws have been dropping along North Blvd. at the intersection of Kirby Dr. at the sight of a prominently placed inscription that now greets drive-thru customers of the Wendy’s at 5003 Kirby Dr. Is this just one of those obliviously coincidental following-corporate-guidelines things, or is the management of this Wendy’s going out of its way to draw attention to the under-cover-of-night street-tree massacre it orchestrated late last year to clear away 6 oaks on the corner and that cost the franchise owners a well-publicized $300,000 settlement from the city’s legal department? Or is the assembly of words attached directly to the brick wall, which honors “SERVICE THAT DOESN’T CUT CORNERS,” meant to apologize for the hired landscaping crew’s actions — which y’know, really did cut a corner — and emphasize that the hardworking burger-makers inside are trying to do something . . . different?
In full, the signage reads, “QUALITY SERVICE THAT DOESN’T CUT CORNERS IS OUR RECIPE,” though the part about corner-cutting service in the middle is clearly meant as an add-on to the fast-food chain’s more famous “Quality is our recipe” tagline. For those of you who haven’t been following the saga closely enough to appreciate the . . . humor? chutzpah? contrition? obliviousness? involved here, Â here’s the backstory:
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Corner Cutting