Renovations to turn the former Parsley Studios building at 1504 Yale St. into Blue Line Bike Lab‘s new Heights location are now nearly finished, and the most dramatic change is the new coat of light blue paint the structure’s 15th-St. side, pictured above. During the 75 years it housed the family photo business and functioned as a portrait studio for mayors and celebrities like Roy Rogers and Loretta Lynn — according to The Leader — the building underwent its fair share of paint jobs; the last big one washed out a checkerboard pattern along its Yale-St. side, leaving the structure mostly brown.
Last September, a liquidation sale emptied the place of “a quarter of a century’s worth of photo equipment, furniture, frames and photos,” reported the Chronicle‘s Jaimy Jones. By that time, most of the owners’ work focused on photo restoration, so brick-and-mortar amenities like formal seating — “and even a small dressing room with bright, round bulbs that frame a mirror atop an old-fashioned dressing table,” wrote Jones — were no longer necessary. The building sold to a group that’s linked to Blue Line, which has its nearest shop on the corner of White Oak Dr. and Columbia St. That existing location (which predates the shop’s other spot on Telephone Rd.) is now set to close, but not until a fleet of new bikes arrives the Yale St. building.
It’s shown empty in the photo below, although a newly-hung sign along Yale makes clear what will fill it: