Real Estate Marketing

SPYING ON THE HOMEBUYERS Ken Brand, a real estate agent in The Woodlands, has an idea: “Imagine the quality of feedback the listing agent and their seller would receive if showing appointments were monitored by video equipment? You could see and hear how prospective buyers react – live, unbiased and unspun. No more begging the listing agent for fuzzy feedback, no more spin, no conflicts of interest, no BS, simple straight facts. . . . I’m not suggesting that we should all run out and rig-up, secret or unsecret surveillance systems in our listings. I am saying that there are sellers today who are recording showings without our knowledge. I am asking us all to consider how we would show properties if we knew we were on Candid Camera. I am suggesting that recording property showings has pros and cons. I am suggesting that presented correctly, an agent or brokerage might create a point of difference and attract an unserved niche of sellers. I am suggesting that offering showing surveillance services is first mover advantage and something that most competitors would not choose to match or compete with.” [Agent Genius]