“Alief didn’t start getting rebranded as the International District till about 3 years ago; as a matter of fact, no one that lived there knew anyone was calling it something other than Alief. It wasn’t until they put those idiotic balls in the medians that anyone local knew someone was calling it something other than Alief.
The Super Neighborhood is still called Alief. Hong Kong City Mall was transformed from a pasture to a Mall over a decade ago, that huge strip center at Wilcrest and Bellaire is almost as old.
Maybe in 40 or 50 years people may latch onto the name International District in favor of Alief, but then they’re going to wonder why the Library is still called Alief Regional Library, and the school district is still Alief Independent School District, or why the community center is called Alief Community Center. Or why there’s a animal hospital called Alief Animal Hospital. I have a strong suspicion Alief will always be called Alief, no matter how many weird balls they put in the medians.
And I’d also rather just call it Montrose and have people ask me if I’m gay than call it Lower Westheimer and have the 15 minute discussion about where it is, and the end result being that I tell them it’s the new name for Montrose and I’ll still be asked if I’m gay.” [toasty, commenting on Headlines: Eating Steak at CityCentre; Watching SkyHouse Rise]