A recent tax filing reveals Sweet Bribery is the moniker of the corner ice cream shop Braun Enterprises has been showing in its site plan for 250 W. 19th St. without daring to speak its name. It’s the last of the 5 new tenants that the developer’s been ushering into the former Chippendale Eastlake Antiques store since buying it in 2015. (One of which — an ice cream offshoot of Lee’s Fried Chicken & Donuts called Lee’s Creamery — appears no longer bound for the building.) Pictured above is the western flank it’d occupy, which backs up to Urban Float sensory deprivation spa’s entrance off Rutland St.
Next door to the creamery, clothing stores Mary & Moss and Proper are already doing business along 19th St.: