THE NEW GALLERIA STORE THAT TRACKS YOUR GLANCES Dwight Silverman explores the tech offerings at products-from-startups-showcase b8ta, which opened in the Galleria last month a couple doors down from the new Saks Fifth Avenue: “The stores are also bristling with cameras, which is common in modern retail stores. However, these cameras — 170 of them in the Galleria store — don’t necessarily capture video. [b8ta CEO Vibhu] Norby said they turn images of individuals into data, and then track them as they move about the store.’ We are not tracking the person’s face, we are tracking the geometry of their face,’ he said. ‘We hash it, then we watch the hash as it’s interacting with products. There’s no identification information; this is just a blob doing these behaviors.’ Behavioral data are then shared with the product makers. Someone who walks into b8ta may look at two or three products before they buy one. Their pathway is provided to b8ta’s vendors.” [Houston Chronicle ($)] Photo: Vibhu Norby