The campaign may include some ingredients that remind us of its predecessors — the new video reintroducing Houston to potential visitors, for example, features a rockin’ sound track from a New York band and lots of images of happy people enjoying mostly Inner Loop attractions — but make no mistake: This new branding effort from the Greater Houston Partnership is fundamentally different from the mostly goofy and un-self-aware “Houston’s Hot,” “My Houston,” “Space City,” “Expect the Unexpected,” and “Houston Proud” campaigns from other organizations that preceded it. “Houston: The City with No Limits,” a concept and campaign unveiled yesterday, centers on a catchy slogan that rings true, because it highlights an essential part of the city’s ever-expanding built landscape and our unquenchable urge to spread ourselves out.