What better encapsulation of the recent trajectory of Midtown could you find than today’s news that Whole Foods Market plans to build a new 40,000-sq.-ft. store on the former site of the city’s Social Security Office (pictured above) at 3100 Smith St. in Midtown?
Well, a few details to the story of the ramshackle block surrounded by Smith, Brazos, Elgin, and Rosalie give it even more color as a Houston gentrification parable: Noting, for example, that the former government office, across the street from a couple of bars, had been shuttered by the feds a couple years ago. Or that plans for a Morgan Group apartment complex on the same site were submitted to the city and then abandoned sometime last year. (It would have been called the Pearl on Smith.) Also: When it opens at the end of 2017, Whole Foods Market’s new Midtown location may turn out not to be a Whole Foods Market. The company says it’s developing an unnamed “sister chain” of smaller stores targeting younger buyers, but did not indicate whether the Midtown Houston store would be part of it.
Photo: O’Connor & Associates
The Midtown Story in a Nutshell