[youtube:http://www.youtube.com/watch?v=WC5mvVXGGjc 400 330]
This charming period piece from the abortive early-’80s Southwest Houston apartment renaissance surfaced on YouTube late last month, to the great acclaim of chief Michael Pollack fan Lou Minatti, who has hosted an online shrine to the iconic and once high-profile Houston developer on his website for several years. Why was Pollack such a big deal?
What Gallery Furniture’s “We really will save you moneyyyyyyy!” was to the north side of town, the VCR in the Pool was to the southwest.
And really, who can forget the charms of Colonial House, at the corner of Chimney Rock and Gulfton? Writes Minatti:
Built in the late 1960s, Colonial House was in terrible shape.
Gangs and prostitutes had moved in, while basic amenities such as air conditioning had quit working. Pollack moved in and the gangs moved out. Pollack’s crew gutted and rebuilt each of the 1,800 units in just three months. But after all that hard work, Pollack had an even bigger task ahead: How was our suave, sophisticated hero going to fill those apartments? That’s where his infamous TV ads came in.
Here’s a question: Doesn’t the bench-pressing dude on the Nautilus about five seconds in look a bit . . . familiar?
After the jump: Pollack claims it was all an act! Plus, what he’s up to these days — with pix!
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