One of Swamplot’s best tipsters forwards a link to a website featuring lovely renderings of a family of glassy office buildings and blocky parking garages squatting on the former AstroWorld site — along with a rather direct question: “Is this real???”
Well, the Crosswell Torian website is a real website, where the development company proudly presents its AstroWorld tower roundup under the name SouthPointe: “a hundred+ acre, transit-oriented mixed use development.” But a brand-new 13.5-million-sq.-ft. project doesn’t exactly seem tailor-made for today’s cautious real-estate market.
If the SouthPointe design isn’t real, though, it’s a brilliant parody — down to the ultra-generic name and its not-so-silent extra vowel. It expertly answers this question: How might a bunch of suburban developers — some of them from, say, Conroe — make a complete mockery of Houston’s highest profile and best connected redevelopment site?