“Remember, I’m the guy that took the old fire station and made it an aquarium,” Tilman Fertitta explains to Nancy Sarnoff. “I took the old Flagship and made it the Pleasure Pier. I took an old fishing village and made it the Kemah Boardwalk.” All of which might help explain the simple concept behind the Landry’s CEO’s latest venture: taking a surface parking lot next to the Landry’s corporate headquarters near the Galleria and turning it into a 35-story hotel-apartment-office-tower with a 2-story auto showroom in front, then filling out the rest of the 10-acre site with a parking garage and couple of pad-site restaurants facing the West Loop southbound feeder.
A row of 4 large lit-up diamonds facing east across the freeway will festoon the forehead of the Gensler-designed tower at 1600 West Loop South. Fertitta calls the not-really-a-sign a “subtle message.” It’s meant to stand in for the 4 diamond shapes in the Landry’s logo — dining, hospitality, entertainment, and gaming — though until a few pesky laws can be changed not all can be offered on site.