Here’s the backside of the 12-story former KBR office building that Midway has for the last week lit up with a new message in hopes of signaling to Amazon and avian passers-by that it buys into the concept underlying many of Jeff Bezos’s business decisions. Also: That the surrounding 150-acre property on the north side of Buffalo Bayou east of Downtown Houston that the company has renamed East River would make a fine second headquarters campus for the online and offline retailer. Day 1 is the name assigned successively to 3 different Amazon buildings in Seattle, the latest a new 37-story downtown tower that itself features a lit-up sign on its lower floors that reads HELLO WORLD. Day 1 is also a common catchphrase in the company, a reminder to itself, among other things, to focus on outcomes rather than process and to make decisions quickly, even if you have less information available than you’d like.
Day 1 for this Houston sign was October 2nd. As a reader reported last week, since then the vacant building has been sporting the company’s NASDAQ ticker symbol on the opposite side to match:
The real value of the long-buried dump uncovered by the 
A representative from Midway tells Swamplot that, while the company has been working on a trademark for the name Northbank Buffalo Bayou, it won’t be used for whatever the company is planning for the 136-acre former KBR site in Fifth Ward (which was 
