The mysterious promoter of a proposed trio of condo towers planned for undisclosed Houston locations has posted a second video talking up the vague project — and dissing other condo developers almost every step of the way. But unlike the original video, which aims to get prospective buyers to sign up for a mailing list by flashing images of condos in other cities and counting off extensive amenities like “a fleet of cars” and an indoor pet park, this new marketing effort is aimed at Realtors.
But did someone complain that promising to be able to build a 36-story highrise condo tower (or 3) in just 12 months sounds kinda unrealistic? Because the new video (embedded above)Â doubles down on that original claim, taking up a good quarter of the almost-5-minute monologue to explain how it’s totally doable (the “William’s Tower” and some unidentified building in China are offered as examples) — while pointing out how other Houston developers are taking so much longer with their projects. Students of marketing psychology (or of the psychology of marketers) will clearly want to preserve these videos — and the entire sales-before-construction effort — for future study.
- Realtor Participation [Elevated Living]
- Previously on Swamplot: Why Our Condo Towers Will Be So Much Better Than Everybody Else’s, and Why We’re Building 3 of Them
Video: Elevated Living
A couple of readers have written in noting their own sticker shock at the pricing announced for the 290 apartments at the still-under-construction 21-story Sovereign at Regent Square tower. One bedrooms will start at $2070 a month, two bedrooms at $3070, and studios at $1615. A temporary leasing office run by Boston-based Windsor Communities will open in a couple of weeks; the first units at 3233 West Dallas St. should be ready for occupancy by July 15th, the company says. [
