MIDWAY: GIANT FIFTH WARD KBR SITE WON’T BE CALLED NORTHBANK BUFFALO BAYOU, BUT SOMETHING ELSE MIGHT A representative from Midway tells Swamplot that, while the company has been working on a trademark for the name Northbank Buffalo Bayou, it won’t be used for whatever the company is planning for the 136-acre former KBR site in Fifth Ward (which was recently bought by a Midway affiliate). The name is actually connected to another project floating around on the company’s drawing board — no confirmation yet as to exactly where that development might be located, if it comes to be, but the north bank of Buffalo Bayou seems like a reasonable guess. Wherever the moniker is applied, the US Patent and Trademark Office lists the name as intended for use related to both commercial and residential real estate marketing and construction. Also on the list of things the brand could be used for: wine and food tastings, and presenting live musical performances. [Previously on Swamplot] Listing photo of KBR site: LoopNet