Media-specific marketing helps bring everybody together! Just wait until the buyers of new Pulte homes in Willowbrook lured by this uh, interesting ad in this week’s Houston Press move in next door to folks attracted to the neighborhood by some very different marketing.
Tattoo fans: Watch the video below and meet your new neighbors!
Just add punchline: If all goes as planned, Home Depot will soon be operating a LEED-certified distribution center just south of the Sam Houston Race Park in Northwest Houston.
Pennsylvania REIT Liberty Property Trust began constructing the enormous 535,000-square-foot Fallbrook Distribution Center at the southwest corner of Fallbrook Dr. and Fairbanks-North Houston on spec, and plans to submit it to the U.S. Green Building Council for core & shell certification. Home Depot will be leasing the entire facility.
But Home Depot wanted a few changes made . . .
Liberty Property . . . switched gears in the middle of construction to make the facility — originally planned as 615,000 square feet — smaller to suit the long-term tenant. “We disassembled the east side of the building and relocated tiltwall concrete panels to create a larger employee parking area,” [Liberty Property’s Joe] Trinkle says. “We had to take apart the building to accommodate their need.”
The west side of the building was also disassembled and reconstructed in order to add a third loading dock, he says.
Gary Mabray, an industrial broker with Colliers International, says it is unusual for a construction project to undergo as many changes as this one did.
“That building was basically finished,” Mabray says. “They had to go back in and demolish slab and everything.”
Liberty Trust, a real estate investment trust, offered the tenant a build-to-suit option at another site so the building would not have to be converted, but Trinkle says the timing was off.
Photo of Fallbrook Distribution Center under construction: Liberty Property Trust
Expect to see a lot more, uh . . . interesting advertising for the Mosaic towers on Almeda. Nancy Sarnoff reported in the Chronicle this past weekend that “about 65 units have closed” out of a total 790 in the two towers. The second glass tower is currently under construction at the eastern edge of Hermann Park.
That’s a long way to go, but the path sounds a whole lot steeper when you compare Sarnoff’s report to what Jennifer Dawson reported in the Houston Business Journal last August:
As of last week, 218 condos had sold in the first tower. Units in the second phase won’t go on sale until early next year. Ken Manfredi of Miami-based Developer Sales Group is handling Mosaic’s condo sales.
After the jump: More evocative ad imagery! Plus: the view from above.
David Kaplan of the Chronicle catches up with Houston-apartment legend Michael Pollack and fills in a few details of the Colonial House story:
According to media reports then, Pollack lived in a super-size Colonial House apartment called “the Dream Suite,” which had a colored water fountain inside and a king-size water bed.
The Dream Suite was real, but Pollack says he never lived there. His home was the Four Leaf Towers and later the Houstonian, he said.
His glamorous stud image was just an act, he maintains, designed to rent apartments.
“I was promoting day and night,” Pollack said. “To me, it was a job.” . . .
According to Houston City magazine, he’d show up at nightclubs in a chauffeured custom Cadillac limousine with a moon roof. He traveled with an entourage, including bodyguards in satin jackets adorned with Pollack’s silhouette.
There are more memorable Pollack TV spots to be dug up:
One commercial featured Pollack in a safari outfit and a tiger. He had a fear of cats, even little cats, and being next to the full-grown beast was terrifying, he recalled.
In 1986, Pollack left Houston because, he said, the local economy and apartment market looked increasingly grim.
Colonial House was foreclosed on in 1988. It was acquired by DRG Funding Corp., the lender that financed the complex’s redevelopment. Pollack moved back to California, working there a few years before settling in Mesa[, Arizona].
In Houston, the Colonial House era is no more. A year after the foreclosure, the mammoth complex changed its name to Lantern Village.
After the jump: Laundry tips from a longtime resident of today’s Lantern Village!
Interfin Companies president Giorgio Borlenghi, who developed Uptown Park and the Hotel Granduca, explains how it’s done:
. . . developers must not forget the principles we Houstonians like so much such as ease of access to the various components of the building and plentiful and readily available parking. As an example, when we planned Uptown Park, we decided to keep it exclusively retail to allow our patrons to park directly in front of the shops and restaurants without having to deal with multistory parking structures.
Keeping Uptown Park “exclusively retail,” of course, meant that his luxury hotel had to go across the street:
I created Hotel Granduca as a unique, elegant and extremely exclusive boutique hotel for the Uptown/Galleria area. I wanted it to be very different from all the other hotels: It had to feel very Italian, of course, and to have a true residential setting, so that it could be someone’s home away from home. What surprises me is that a number of people in Houston are still not understanding this very European concept and somehow think that Granduca is not a regular hotel, but some type of apartment building.
Photo of Arturo’s Uptown Italiano restaurant in Uptown Park: Flickr user heyjebbo
This landscape plan from the Boymelgreen website is our first glimpse of the two condo towers the company is planning for 5.5 acres on the southwest corner of the intersection of San Felipe and a short segment of Woodway — just west of Voss, on the Right Bank of Buffalo Bayou. And this morning the Houston Business Journal has more to report:
New York City-based Boymelgreen Developers is developing the project for landowner Azorim, a publicly traded company in Israel of which Boymelgreen owns 64 percent. . . . The unnamed project will consist of two buildings with 28 residential floors each and an 18,000-square-foot fitness center and spa. The project will have a total of 237 condos starting at $1 million each. Units will be an average size of 2,500 square feet.
The architect is Ziegler Cooper. Boymelgreen’s website refers to the project as the San Felipe Condominiums. (And it reports a building that’s 14 condos smaller.)
Jennifer Dawson’s report in the HBJ says that sales won’t start until the fall, after a sales center — which will later “be converted into a spa, restaurant or office building” — is built on the site of the former Dolce & Freddo next door.
Below the fold: That 1960s office-and-shopping center on the site won’t go quietly!
This time, the folks selling the home at 3740 Willowick in River Oaks are really going all out.
Maybe last November they hoped that the release of Stephen Fox’s The Country Houses of John F. Staub would unleash a new era of interest in the Houston architect — and result in a recordbreaking price for the 1955 Staub-designed ranch-like mansion backing up to Buffalo Bayou, across from Memorial Park.
The book did fine, but Staubmania never really took off. Now, almost five months later, the sellers can’t harbor any illusions.
This time, the John Staub marketing machine kicks into full gear:
The East Downtown Management District has hired a Houston design firm to come up with a new name for the triangular area between I-45, Highway 59, and the railroad tracks that separate it from the Greater East End to the east. Apparently, “East Downtown” isn’t good enough. So the design firm, Good Project, has set up a contest. You get to name it!
The winning name will be chosen by the district’s board of directors and announced in a press release on the Name the District website sometime after the competition closes on May 15th. The district board expects the winning entry to become the official name of the district and be used on signage throughout the neighborhood.
Good Project was involved in naming both Sonoma and the Highland Tower, but this is the company’s first stab at naming an entire neighborhood.
So what do you get if you win the contest? Glory? Yes. Fame? No. A representative of Good Project tells Swamplot that there are no plans to give credit to any person who submits a winning entry:
. . . we are already getting multiples of many of the same names and if consensus ends up being the voice that names the neighborhood then it would be impossible to call out just one individual. Most people are content with being included in the process, this is an opportunity that is rarely afforded to the citizens of any city.
That’s right! Naming is a job usually reserved for specialists.
So how can you help? If you’ve got a great name for the East Downtown district, send an email with your suggestion to entry@namethedistrict.com. If you’ve got a great name but want some recognition for your efforts, add a comment below this message on Swamplot after you send your email to the contest — so everyone can see what name you suggested and when.
If your entry is chosen by the District Formerly Known as East Downtown and we’ve got evidence in our comments that you posted it below before anyone else, we’ll make sure you receive credit on Swamplot for your contribution!
A restaurant scheduled to open today just beyond Beltway 8’s southeastern elbow is the first “Certified Green Restaurant” in Houston approved by the Green Restaurant Association. Cullen’s Upscale American Grille completed 17 of the GRA’s environmental guidelines.
The grille’s proprietor is first-time restaurant owner Kevin Munz, who previously built a chain of 13 Houston-area pawn shops. He sold the Mr. Money Pawn shops to Cash America International in 2006. Two years before that, he bought 92.8 acres of undeveloped land at the eastern edge of Ellington Field and began planning Clearpoint Crossing, a series of strips along the west side of newly extended Space Center Blvd., featuring retail/lease space, a professional-office park, and a multifamily residential project.
Cullen’s is intended to be Clearpoint Crossing’s main attraction: a 37,000-sq.-ft. Las Vegas-style eatery with seven private dining rooms — including one built of glass and suspended over the main dining area — a ballroom, space for outdoor dining, and seating for 700 diners. Customers will have their choice of china: Wedgwood, Versace, or “the Titanic.” Munz spoke to the Houston Chronicle‘s David Kaplan about his plans for Cullen’s last year:
“I’ve been all over the U.S. and looked at restaurants. It’s the best of a bunch of different concepts and putting them into one, Munz said. “It’s the same thing I did with pawnshops.”
Munz told the South Belt-Ellington Leader he hopes to attract customers driving from as far northeast as Baytown and as far south as Galveston to his green restaurant, saying he “wouldn’t have done this in town.”
Munz expects the Clearpoint Crossing’s land value to “go up the day I open the restaurant,” he told Kaplan. That would be today!
After the jump, a plan of the whole Clearpoint Crossing development. Plus, a few of the restaurant’s green features!
Newspaper and radio technology answer guy Jay Lee snaps this photo of the new 30-story Memorial Hermann tower going up along I-10 next to the Memorial City Mall . . . then posts it to the “Look Like a Robot” photo pool on Flickr.
Does he realize offices in that robot-head are available for rent? From a January report in the Houston Business Journal:
Marshall Heins, Memorial Hermann’s real estate guru, says he gets asked about the cone at least four or five times a day by inquiring citizens.
The top three floors of the cylinder will house mechanical systems, but the bottom three floors will house small offices. . . .
The cone’s footprint is 2,500 to 3,000 square feet, while the office floors below in the main building have a 25,000-square-foot floor plate.
Building developer MetroNational Corp. will lease the three small floors to tenants, but Memorial Hermann will not be one of them. No word yet from MetroNational on who might occupy the special space.
After the jump: what the whole thing’s supposed to look like when it’s finished!
Carol Isaak Barden, developer of the towering white now-a-lot-less-than- a-million-dollar townhouses near Allen Parkway, explains to Swamplot why she thinks the second unit hasn’t sold yet:
We always expected that it might take longer to sell the homes. They are bachelor pads. They are not for people with children, they are not for residents with bad knees, they are vertical structures for people who don’t mind using the stairs. Since both Francois [de Menil, the architect] and I have lived in Manhattan in buildings without elevators, we didn’t think it would be such a big deal. We were wrong.
Hey, nothing a little retrofitting can’t solve! Barden says a 4-story lift could be put in “easily” — but she hasn’t, because some potential buyers preferred it as the architect designed it, and “didn’t want to give up the extra storage.”
Francois lives in a 4-story townhouse in NYC, my first apt. in NYC was in the Apthorp, an old pre-war building on the upper east side without an elevator. I schlepped luggage and groceries up the stairs, and stayed thin and fit. Francois and I were dead wrong about the elevator issue. Houstonians valet park at restaurants, stores, hospitals, and even some churches. (New Yorkers don’t). And therein lies the problem.
608 Stanford Unit B sold three months after completion, last May. Unit A? Not so lucky:
The second unit has had contracts, unfortunately, none of them have closed. . . . we’re hoping to close on a contract with a buyer who happens to be an architect. It seems that the people who most appreciate these homes can’t afford them. (Architects, engineers, designers)
After the jump: what a bargain! Plus, a bit of news . . .
It’s a little old bungalow on a small lot . . . but it’s clean and green inside! The sellers of this 2-bedroom, 1 1/2-bath, 960-sq.-ft. home say they’re trying to get this Sixth Ward home LEED certified:
The 1920 facade has been preserved, but when you open the door, its all about 21st century. The hm has been renovated using non toxic materials, low VOC paint & sustainable design materials.
A neighbor who watched the work reports the house was sold to the current owners as a teardown:
It was a nasty, dirty, filthy, funky house with a garage in the front yard. They tore the garage off the front, moved the house around on the lot a tad, and have done an outstanding renovation.
Plus: the neighbors are very very quiet, says our correspondent. The house is next to Glenwood Cemetery.
Read on for more pics, from before and after!
From our email comes a message from a reader who has heard from someone involved in the project that the white poles shown at the top of the new Discovery Tower drawing are . . . indeed, wind turbines.
So . . . if they do end up being put in, how much energy will they bring to the building? And . . . how many tenants?
Here’s the plan: Buy a fourplex on a cul-de-sac near the intersection of Woodway and Voss. Do some painting, replace the roof and repair the exterior, put in granite countertops and stainless-steel appliances in one of the units and new appliances and carpet in the rest. Then . . . convert the place to condos, and flip them one at a time!
Except . . . there are a heck of a lot of condos out there in the $150K-$230K range, and selling is tough.
Bummer. But there’s still a moneymaking way out: If you can’t make the condo flip yourself, that doesn’t mean you can’t sell someone else on the idea of doing it. And you’ve already done the conversion work!
Just listed on MLS: 6323 Deerwood. Four units built in 1975, totaling 7,564 square feet, on a 10,171-sq.-ft. lot. Apartments lease for $1200 and $1400. Asking $645,000:
Units have already been condo converted! Investor can sell units separately or keep as a fourplex.
Will consider seller financing!
After the jump: the renovated innards.
More details about Crosspoint Properties‘s expanding developments at the corner of Elgin and Louisiana in Midtown: Catty-corner across Elgin from the building that’s already under construction is this new fence advertising the “Mix @ Midtown.” The Chronicle‘s Nancy Sarnoff writes that Crosspoint — whose owners also rule the High Fashion Home/Fabric empire down the street — is planning an additional 50,000 square feet of retail space in the recently fenced block, though construction won’t start until 2009 at the earliest.
A commenter on HAIF suggests announcing the Mix might be a good way to drum up more interest in 3201 Louisiana — the building that’s already going up. A 24 Hour Fitness “Super Sport” — which will include a basketball court and swimming pool and occupy the entire second and third stories of that building — is the only tenant Crosspoint’s George Levan is mentioning. Still available, apparently: retail space on the entire 25,000-sq.-ft. ground floor.
Photo: HAIF user ricco67
